Daca tot pierdem, macar sa castigam

For this campaign, we said what everyone else was afraid to. There’s this unwritten rule when it comes to gambling ads, that no one ever mentions the L word - which here stands for losses.  We took a proper gambler insight - At some point, you’ll bet against your favourite team in order to win, because sports can sometimes be like that.  Who else to tell this story other than Serghei Mizil, the man who saw it all and has the right to teach you how money makes the world go ‘round.  

Client: PLAYER

Agency: Sector 7 HUB

Services: Creative, production & post-production

Year: 2023

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