This is the unheard story of millions of children from vulnerable communities that have to compromise their education in order to take care of their younger relatives. Even though they’re barely adolescents, they have a well defined provider role in their household. Through this campaign, we aimed to raise awareness amongst teachers, towards the situation of these children and try to establish a more lenient and supportive attitude that they highly need and deserve, in order to thrive

Client: Ministerul Educatiei

Agency: Sector 7 HUB

Services: Creative, production & post-production

Year: 2022

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